Taking back full control of cyber-security
Cyberattacks are often a thing business owners and executives have in the back of their minds-almost to the point that it doesn’t seem real. But it is real, it’s tangible and it happens more often than expected. The last thing an organization needs, or a professional in any case, is not to act in front of these threats. This reality was the starting point for FRASER to create and develop a global campaign to help the team of Command Control launch and spread the word about the upcoming Command Control Cybersecurity Summit that would take place in Munich in March 2020 at Messe München.
Strategy, campaign, integrated marketing, social media, print ads, digital OOH, performance marketing, business intelligence.
Strategy, campaign, integrated marketing, social media, print ads, digital OOH, performance marketing, business intelligence.
Strategy, campaign, integrated marketing, social media, print ads, digital OOH, performance marketing, business intelligence.
Strategy, campaign, integrated marketing, social media, print ads, digital OOH, performance marketing, business intelligence.
Strategy, campaign, integrated marketing, social media, print ads, digital OOH, performance marketing, business intelligence.
Strategy, campaign, integrated marketing, social media, print ads, digital OOH, performance marketing, business intelligence.
Strategy, campaign, integrated marketing, social media, print ads, digital OOH, performance marketing, business intelligence.
Strategy, campaign, integrated marketing, social media, print ads, digital OOH, performance marketing, business intelligence.
Strategy, campaign, integrated marketing, social media, print ads, digital OOH, performance marketing, business intelligence.
Strategy, campaign, integrated marketing, social media, print ads, digital OOH, performance marketing, business intelligence.
A campaign that worked on three different levels that acted as containers of content was developed: global foresight, business impact, and professional growth. The main message that stitched together the campaign across the different executions and stages was Take Back Control. In one single integrated production approach, we created tailored organic and paid media content for Twitter, LinkedIn, Facebook, YouTube, Instagram, OOH, display advertising, and POS material. All in all, +100 assets were produced, for six target groups and nine different touch-points out of 5 days of in-house production.
• 10x more traffic, 5x more followers on all channels • Conversion increased by 150% • CTR: +70% compared with one year before • Total video watch time: 80% of all users have watched the launch video in full.
FRASER launched cybersecurity-focused campaign to promote Command Control Summit 2020
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