Positioning Bosch as an unquestionable leader of the Industrial IoT market
FRASER created and developed a social selling campaign to help Bosch Connected Industry engage with their target audience, company executives and C-level managers, to show them that their current challenges have an easy-to-implement solution: NEXEED. We brought to life a campaign that shows real-life and relatable situations with a twist. The campaign features a series of manufacturing and logistics-related scenes, recreated through the interaction of miniature figures and life-size objects, tricking the eye and inviting the viewer to stop and discover more. Every scene depicts a 'stressful' situation that the audience can easily relate to. For every case, the intervention and application of Nexeed is the solution. We developed over 20 different ad formats and ran them across LinkedIn, Facebook, and X. This approach proved effective: we were able to reduce lead costs, significantly increase the number of leads, and substantially shorten the sales journey.
Strategy, campaign, social media, performance marketing, and business intelligence
Strategy, campaign, social media, performance marketing, and business intelligence
Strategy, campaign, social media, performance marketing, and business intelligence
Strategy, campaign, social media, performance marketing, and business intelligence
Strategy, campaign, social media, performance marketing, and business intelligence
Strategy, campaign, social media, performance marketing, and business intelligence
Strategy, campaign, social media, performance marketing, and business intelligence
Strategy, campaign, social media, performance marketing, and business intelligence
Strategy, campaign, social media, performance marketing, and business intelligence
Strategy, campaign, social media, performance marketing, and business intelligence
Via the overall "Nexeed It" concept, we put the name of the product front and center, aiming to coin a colloquial expression so as to be used and remembered. Therefore, "Nexeeding" something when it comes to IIoT projects, will mean achieving a positive business milestone, successfully implementing a digital transformation, and managing to transform the culture of a company, bringing it to the Industry 4.0 standards. The concept worked so well that together with Bosch we developed it further, establishing a recurrent digital summit for the brand: an event that brings together every year more than 1,000 Digital Transformation experts and Industry 4.0 professionals around 3 hours of valuable content: keynote speakers, workshops, case studies, inspirational talks and moments for one-to-one exchanges.
• 19 different campaigns featuring 100+ different ads, reaching 6 different target groups across 25 EMEA countries • In 9 months, the campaign generated 5,000+ qualified leads • We reduced the cost per lead by 68%, with 29 Euros per lead, and a 57% increase in leads per month.
