smart

ALWAYS UNCONVENTIONAL

At the heart of our collaboration with smart, we embarked on a journey to celebrate 25 years of groundbreaking history and pave the way for the future with the launch of the all-electric premium SUV smart #1 across Europe. Crucially, our task was to bridge smart's rich history of unconventional concepts with the promising horizon ahead. A milestone in this journey was the creation of the coffee table book "Always Unconventional" to celebrate smart's birthday. This collector's item pays homage to the brand's 25th anniversary, inviting readers to embark on a visual odyssey through milestone moments, visionary narratives, and extraordinary images. In a world dominated by digital noise, this book stands as a testament to the power of tangible storytelling. It evokes emotions, making the smart brand palpable and encouraging a conscious connection with its narrative. Unlike fleeting digital interactions, this book demands attention, inviting readers to immerse themselves in the essence of smart's legacy. It serves as a reward for both company and employees, celebrating successes in a manner befitting their significance. Moreover, it sparks conversations with customers, partners, and investors, fostering deeper connections beyond conventional communication channels. The global launch of the coffee table book took place at the IAA 2023 in Munich.