Innovative AI-campaign "/Imagine"
In the context of Arbor Day 2024, we joined forces with NGO Aktion Baum to launch "Imagine," a visually captivating initiative aimed at raising awareness about the critical state of Germany's forests. The campaign harnesses the power of AI to deliver a thought-provoking message. Through AI-generated imagery, the campaign presents a stark vision of our forests' potential future, urging viewers to take action to prevent ecological catastrophe. Germany's forest areas are facing unprecedented challenges, with significant portions suffering from damage and decline. We believe in the power of creativity and technology to drive meaningful impact. By leveraging AI and strategic marketing, we're honored to support Aktion Baum's vital cause and contribute to a sustainable future.
print, (D)OOH, TV
print, (D)OOH, TV
print, (D)OOH, TV
print, (D)OOH, TV
print, (D)OOH, TV
cinemas and social media
cinemas and social media
cinemas and social media
cinemas and social media
cinemas and social media
"We wanted to create a perspective that would make Germans act to prevent these catastrophic scenarios," said Lars Hermes, founder and CEO of the non-profit organization Aktion Baum. "In these times when we're all using artificial intelligence for fun, we want to remind people to use their own intelligence to engage with real and tangible things - like planting much-needed trees."
Aktion Baum made it to the news both in Germany and abroad...
Check the following links.
