UBS

UBS

A bank like Switzerland

With UBS Switzerland we launched a campaign to show how the bank lives up to its responsibility in the Swiss market and demonstrates its commitment to the country and its people with typical Swiss values. "UBS - A bank like Switzerland": this core message is at the heart of the marketing initiative. Following the integration of Credit Suisse, the two leading Swiss banks will become the best bank for the whole of Switzerland.

Integrated campaign, TV, cinema, YouTube, Google display network, OOH,

Integrated campaign, TV, cinema, YouTube, Google display network, OOH,

Integrated campaign, TV, cinema, YouTube, Google display network, OOH,

Integrated campaign, TV, cinema, YouTube, Google display network, OOH,

Integrated campaign, TV, cinema, YouTube, Google display network, OOH,

social media, Sunday press, regional newspapers, eScreens at branches

social media, Sunday press, regional newspapers, eScreens at branches

social media, Sunday press, regional newspapers, eScreens at branches

social media, Sunday press, regional newspapers, eScreens at branches

social media, Sunday press, regional newspapers, eScreens at branches

The initiative was played out over three phases in one month and was present throughout Switzerland. It was shown on TV, cinema, YouTube, on social media and the Google display network, in the Sunday press and regional newspapers on posters/ePanels in urban centers, on all UBS channels such as e- and mobile banking messages, client e-mails, UBS branches, UBS e-screens and through UBS social media ambassadors. The landing page "ubs.com/like-switzerland" serves as the central platform for the initiative.

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